List of Best SEO Tutorial

SEO (Search Engine Optimization) is the process or method of getting traffic from the “free”, “organic”, “editorial” or “natural” listings on search engines.
It allows to get more traffic from search engines (Google, Yahoo, Microsoft).SEO can be divided into two main areas: OFF-Page SEO (work that takes place separate from the website or work is done on ther sites) and ON-Page SEO (website changes to make your website rank better or work is done on own website).

There are two techniques use for SEO:

White Hat SEO :An SEO technique or method is considered as White Hat if it follows the followings:Follow engine’s guidelines.

• Does not involves any deception.

• Search engine indexes and subsequently ranks is the same content a user will see.

• Ensures that a Web Page content should have been created for the users and not just for the search engines.

• Good quality of the web pages

• Useful content available on the web pages

Always follow a White Hat SEO tactic, technique or method and don’t try to fool your site visitors. Be honest, definitely your website will not be penalized.

Black Hat or Spamdexing :

An SEO technique or method is considered as Black Hat or Spamdexing if it follows the followings:

• Try to improve rankings that are disapproved of by the search engines and/or involve deception.

• Redirecting users from a page that is built for search engines.

• Redirecting users to a page that was different from the page the search engine ranked.

• Serving one version of a page to search engine spiders/bots and another version to human visitors called Cloaking SEO tactic.

• Using Hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as “no frame” sections.

• Meta tag stuffing: Repeating keywords in the Meta tags, and using keywords that are unrelated to the site’s content. This is called Meta tag stuffing.

• Keyword stuffing: Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page.

• Doorway or Gateway Pages: Creating low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases.

• Mirror web sites: similar content but using different URLs.

• Hijacking: Creating a rogue copy of a popular web site which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites.

Never use Black Hat tactic, otherwise your website may be penalized.

Search Engine Principles :
Some key concepts should be kept in the mind.

•    Spider – a browser-like program that downloads web pages.

•    Crawler – a program that automatically follows all of the links on each web page.

•    Indexer – a program that analyzes web pages downloaded by the spider and the crawler.

•    Database– storage for downloaded and processed pages.

•    Results engine – extracts search results from the database.

•   Web server – a server that is responsible for interaction between the user and other search engine components.

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