SEM-Search Engine Marketing

SEM is the process of gaining traffic by purchasing ads on search engines,also called paid search.

SEM stands  for “search engine marketing,”  used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. However, over time, many adopted the SEM acronym to refer solely to paid search.

It is sometimes referred to as  PPC (pay-per-click) or CPC (cost-per-click) marketing.

Here at Search Engine Land, we generally use SEM and/or paid search to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM.

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